Weight Loss Advertising

Love:  The new Jenny Craig advertising.

Hate:  The new LA Weight Loss advertising.

Jenny Craig’s new commercials feature celebrities, but thats not what makes them great.  These women, Queen Latifah and Valerie (even though I’m not quite sure who she is, but I know my mom knows), proudly state that they are a size healthier, or a size surfer.  Not size 6 or 8 or whatever it is that society has decided to to focus on.  And good for them.  That is incredibly positive advertising and I hope that it works out well for the company.

But LA weight loss centers commercials are disgusting.  Ok, that might be a little harsh, but if you’ve seen the commercials you would know.   The commercial features clip after clip of very overweight women stating that they’re ready to lose weight.  And that one woman lost 108 pounds!  Good for her!  But don’t forget that RESULTS NOT TYPICAL.  And all they did was pay several overweight woman to act sad and depressed because their weight was ruining their life.  That doesn’t send the right message.  In fact that sends the wrong message.  These women shouldn’t be focused on losing 108 pounds and looking great, they need to be focused on getting healthy. 

Like a size healthier, thank you very much Jenny Craig.